Image guide
WebP vs AVIF
Compare two modern image formats by compression, compatibility, and practical workflow.
WebP and AVIF can both reduce web image weight. AVIF can compress especially well, while WebP remains a straightforward, widely supported choice for many projects.
Compression and quality
AVIF is based on the AV1 video format and can produce very small files at strong visual quality. WebP is also efficient and may be faster or simpler in established image pipelines.
Compatibility matters
Check the browsers, CMS, email clients, and image tools involved in your workflow. A slightly larger format that works everywhere may be more useful than a smaller format that needs fallbacks.
A practical choice
Use content negotiation or a fallback when you need broad reach. Test representative images rather than relying on a single file because illustrations, photos, and text-heavy assets behave differently.
Put it into practice
Convert to AVIF